Everyone is beginning to realize that there is a need for a social media strategy and marketing plan but are unsure where to start. The social media adoption survey conducted in 2010 reveals some impressive numbers. Social media usage by small business owners doubled in 2009 and rose again in 2010. This interest in social media marketing can be seen in the rapid adoption rate among INC 500 companies.
- 91% are using at least one social media tool
- 80% have a company page on a social networking site
- 79% post status updates or articles of interest on social media sites
- 57% build a network through a site such as LinkedIn
- 54% monitor feedback about the business
- 65% maintain a blog
- 52% are active on Twitter
93 percent of people active online fully expect companies to be present in social spaces and be willing to have a conversation with them. However, as companies and organizations feel their way with this new medium there have been some high-profile missteps in the field of online PR and Social Media. It’s vital that every PR agency and in-house practitioner learn the new rules of online PR so that they can correctly involve their clients and companies in the online conversation and be able to measure the success of these social media activities.
TwitterBook, Face+, MyTube-confused yet? Of course Social Media is confusing and you should not be expected to be an expert. Let UrTek Solutions help guide you through the maze. Contact us now to get started.